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Disrupt.
Surprise.
Delight.

Draper DNA. Marketing for home and building products that challenges conventional thinking.
And produces impressive results.

DOn’t believe it?

Ask Shawn.

The brains behind the Shawn.

Better ideas. Better outcomes.

See for yourself.

Mansfield Plumbing

Product Campaign

Standing out by sitting down on the job.

Walker Zanger

Marketing & Sales Strategy

Creating a roadmap for the customer journey.

Armstrong Ceilings

Brand Transition

Taking a new angle on a well-known name.

James Hardie

Influencer Campaign

Raising awareness by speaking their language.

Henry Blueskin

Awareness Campaign

Succeeding by sticking with what works.

Scepter

Pandemic PR

Public relations is not always about reporting news, it is often about creating news.

I am feeling very grateful for the new “angular motion” design you created and we’re privileged to work with. I think it is brilliant.

CECI GOOD, Graphic Design Supervisor, Armstrong World Industries

• Best Advertising Campaign
• Best Channel Marketing Campaign

Henry Company , 2018 Brand Builder Gold Award Winner

I am so thankful for your research and helping me activate a bold path forward for the brand.

Erika Egede-Nissen, Marketing Director, Walker Zanger

Shawn is a truly unique talent. He brings a deep understanding of the industry along with cutting edge knowledge of all the integrated marketing communication elements. He is able to combine this experience and talent with the clients brand promise to develop impactful and results oriented strategies.

Gary Pember, VP Marketing, Mansfield Plumbing Products

Our influencer marketing campaigns with Draper DNA are easily the highest performing campaigns we run.

Bridget Kulla, Sr. Digital Marketing Manager, James Hardie

What were we thinking?

Insights and honest opinions from the Draper DNA blog.

You Ignore the Builder?

Wake Up Building Products Manufacturers!

Understanding the Why for the Who

Now You See it.

Food for thought from our Instagram feed.

Would you have guessed that social media is the bi

Would you have guessed that social media is the biggest revenue driver in B2B marketing? Swipe to see @eMarketer charts from the new study.

Make the story bigger.

Make the story bigger.

Raise your hand if this marketers' motto is one th

Raise your hand if this marketers' motto is one that you live by, too. Put yourself in the customers' shoes by answering this question from their perspective when writing, editing, and approving every piece of copy. Every piece of marketing material. Every strategy.

It's a gamechanger. #WIIFM

🎯 Modern Expectations: B2B customers demand eas

🎯 Modern Expectations: B2B customers demand ease, quick information access, and feeling well-informed. They want interactions to be frictionless, immediate access to data, and comprehensive insights into products and services.

Do you ignore the builder? We learned some build

Do you ignore the builder?

We learned some building products manufacturers choose to do just that. See what we learned in our latest blog post found in the bio.

#construction #marketing #experiencematters

Been in this business for decades, sometimes on th

Been in this business for decades, sometimes on the client side and for many others, on the agency side. Over the years, among the vast sea of agencies, I've determined that each one falls into one of only three categories.

After keeping this realization to myself for a long while, I finally wrote a blog post about it. If you haven't read it yet, may I please ask you to check it out and share your thoughts with me? (Link in bio)

Social media should absolutely be a marketing prio

Social media should absolutely be a marketing priority.

Source: @Hubspot, 2023 Consumer Trends survey

Product Differentiation is one thing that most mar

Product Differentiation is one thing that most marketers agree is the hardest thing to get right. That's why I'm sharing this; may it get you out of a rut with a fresh perspective. (Link in bio)

"Storytelling in product marketing can help people care about things they didn’t realize they cared about." - @Robert_Rose via @CMIContent

A who’s who of brilliant marketers.

Otherwise known as some of our satisfied clients.

We don’t do regular.

We have all the marketing tools. Without all the standard blah blah blah.

see what’s in our bag of tricks