Draper DNA Sponsors the Color Blue with Big Move to Bluesky

Join us as we throw our support behind the color blue—starting with bluer skies.

 Blue is the color of 2025 and we’re going all in. In case you missed it, we recently named Cerulean as the Color of the Year. Our next step? Making the leap from X (formerly Twitter) to Blue Sky.

Marketers have learned to be nimble, adapting to the ever-changing landscape of social media, with new platforms emerging and established ones evolving. For those in the building products industry, these changes present both challenges and opportunities. One such shift we believe deserves your attention is the move from X (formerly known as Twitter) to Blue Sky.

Draper DNA joined the community on Blue Sky last year to test the waters. After interacting, experimenting, and experiencing the rollout of multiple UX features, we are throwing our support behind it. It’s not just about trying something new—it’s about aligning your brand with a platform that prioritizes authenticity and user-centricity. Here’s why you should start exploring this promising platform:

1. Authentic Engagement.
   Blue Sky is built on the principles of fostering genuine connections and meaningful conversations. In an industry like building products, where trust and relationships are critical, the platform’s focus on authenticity resonates strongly. Unlike platforms where engagement can feel transactional or diluted, Blue Sky’s structure encourages real interactions that can deepen your brand’s connection with its audience.
2. A Word of Caution.
   While X remains a powerful tool for many marketers, recent shifts in its dynamics have raised questions about its long-term stability and suitability for certain industries. Without delving into specifics, it’s wise to consider the potential risks of over-relying on a platform whose trajectory may impact your business strategy. Diversifying your social media presence isn’t just smart—it’s essential.
3. Community-Centered Growth.
   Blue Sky emphasizes a decentralized, user-first approach. This creates an environment where users feel valued and heard, making it an ideal space for building a loyal following. For marketers in the building products industry, this means an opportunity to not only showcase your products but also engage in discussions that highlight your expertise and build credibility.

What’s Next?

As you consider your social media strategy for 2025, we recommend setting up a Blue Sky account and experimenting with the platform. Share content that reflects your brand’s values, participate in industry-relevant conversations, and observe how your audience responds. By taking these steps now, you can position your brand as a leader on this emerging platform—and be ahead of the curve as it grows.

Follow this link to sign up and find DraperDNA on Blue Sky at @draperdna.bsky.social. Here you will find the same, consistent, regular updates that you’ve come to depend on: marketing news that matters most to the home and building product industry. But with more authentic interactions.

The social media landscape will continue to evolve, and as marketers, it’s our job to stay adaptable. Blue Sky offers a fresh opportunity to connect with your audience in an authentic and innovative way. Don’t wait for the market to shift—be the one who shifts with it.