CASE STUDY: Armstrong Ceilings Brand Transition

Taking a new angle on a well-known name.

ELEMENTS
Advertising
Public Relations
Strategy
Media
Social Media
Website
Branding

DISRUPT

Create a new look, feel and voice that stands apart from its predecessor—without stepping on any toes.

surprise

Develop a strong, distinctive brand architecture that reflects upward momentum through the innovative and flexible use of energetic shapes, strong colors, and a confident voice.

DELIGHT

  • Implement a complete transition to the “brilliant”* new design and brand standards across all prints and digital mediums.
  • Personality/Tone/Voice
  • Colors/Typography/Photography/Geometry

 

* The client’s word, not ours.

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