CASE STUDY: Armstrong Ceilings Brand Transition
Taking a new angle on a well-known name.
ELEMENTS
Advertising
Public Relations
Strategy
Media
Social Media
Website
Branding
DISRUPT
Create a new look, feel and voice that stands apart from its predecessor—without stepping on any toes.
surprise
Develop a strong, distinctive brand architecture that reflects upward momentum through the innovative and flexible use of energetic shapes, strong colors, and a confident voice.
DELIGHT
- Implement a complete transition to the “brilliant”* new design and brand standards across all prints and digital mediums.
- Personality/Tone/Voice
- Colors/Typography/Photography/Geometry
* The client’s word, not ours.
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