CASE STUDY: Henry Blueskin Awareness Campaign

Succeeding by sticking with what works.

ELEMENTS
Advertising
Public Relations
Strategy
Media
Social Media
Website
Branding

DISRUPT

Reintroduce Henry® Blueskin® VP100 and its unique properties in select markets to raise awareness and support sales team interactions in the field.

surprise

Create a coordinate campaign to deliver a truly differentiated and memorable message across geo-targeted ads, social media, email, a microsite, media engagements and face-to-face sales calls.

DELIGHT

  • Two-time Gold Brand Builder Award Winner
  • 1,382,078 total impressions
  • 106 newspaper, television and news site placements
  • 426% increase in engagement
  • 3,209 leads
  • 1,424 warm leads

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