CASE STUDY: James Hardie Influencer Campaign
Raising awareness by speaking their language.
ELEMENTS
Advertising
Public Relations
Strategy
Media
Social Media
Website
Branding
DISRUPT
Raise awareness of the Preferred Contractor Program across key audience segments.
surprise
Enlist ten leading, relatable, believable social influencers to share thoughts about James Hardie, in their own words, across their vast social media networks.
DELIGHT
- 4,131,510 impressions
- 534 articles shared
- All within thirty days
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