CASE STUDY: Scepter 2020

Pandemic PR

ELEMENTS
Media Relations
Strategy
Event Marketing

DISRUPT

Present a strong, consistent cadence of stories across media platforms while fully leveraging national events and creating our own.

surprise

We created our own national event with Fuel Safety Month providing homeowners, retailers, and the media with insights and tips into proper fuel safety.

DELIGHT

  • Total media placements – 6,105
  • Total impressions – 1.6 billion
  • Total media value – $11,666,825
  • Return on investment – 1:162

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