CASE STUDY: Walker Zanger Marketing & Sales Strategy

Creating a roadmap for the customer journey.

ELEMENTS
Advertising
Public Relations
Strategy
Media
Social Media
Website
Branding

DISRUPT

Firmly cement Walker Zanger’s leadership position as a creator of unparalleled stone and tile products through an inviting experience at all points of customer interaction.

surprise

Gain a deep understanding of customer and influencer needs, wants and opportunities at every stage of the buying cycle; refine, align and enhance every touchpoint, from showrooms, sales and customer service to products, branding and marketing.

DELIGHT

  • Defined customer personas
  • Mapped a streamlined, customer-friendly buyer journey
  • Created a custom marketing, sales and operations plan specific to the audiences
  • Provided the foundation for a truly customer-centric brand

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